The SAFFE board of directors approached us to design a new logo for the emerging organization, which did not yet have one at the time.
Taking a simple approach, we kept the SAFFE acronym as a part of the logo, replacing the “A” with a fire tetrahedron (symbolizing the combustion process of fire). We also included a motion picture cinema camera to symbolize the organization’s commitment to fire and life safety in the motion picture entertainment industry.