Safety Advisory for Fire and FX in Entertainment (SAFFE)

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Safety Advisory for Fire and FX in Entertainment (SAFFE)

The SAFFE board of directors approached us to design a new logo for the emerging organization, which did not yet have one at the time.

Taking a simple approach, we kept the SAFFE acronym as a part of the logo, replacing the “A” with a fire tetrahedron (symbolizing the combustion process of fire). We also included a motion picture cinema camera to symbolize the organization’s commitment to fire and life safety in the motion picture entertainment industry.