What is White Wonder?

We get asked this all the time. White Wonder Studios is definitely a unique name, and elicits a variety of theories from those trying to figure out its meaning.

Initially "white wonder" was an analogy for snow. Isaiah (our chief creative visionary) grew up playing in snowdrifts and blizzards so the name seemed fitting, but then something crazy happened. Isaiah found himself on bottom of the world living/working for 6 months in Antarctica. He was a firefighter for the Antarctic Fire Department protecting McMurdo Station and the military airfields from the threat of fire.

To experience Antarctica is to experience a land full of wonder, beauty, excitement, purity, and adventure. The pristine, unadulterated environment sets it apart as one of the few world wonders unscathed by man.

The select chosen few who brave Antarctica refer to it as "the ice" - because that's literally what it's covered in. It really is a "white wonder" of a continent. And so, the name white wonder took on a whole new personal meaning for Isaiah, as "the ice" is permanently engraved in his mind and heart.

"There is a saying amongst those who have survived life in Antarctica: 'The Ice gets in your blood.' According to the lore, once you have stepped foot on the ice, you will never forget it for the rest of your life, and will always want to return." -Unknown